How to tell if a company is evil:

Is it named after an object of power from The Lord of the Rings?

J.R.R Tolkien's fantasy epic was published as a trilogy of books in 1954-55, adapted to an animated film in 1980, a radio drama in 1981, and an Oscar-winning film series in 2001-03. Set in Middle Earth, a land of dwarves and elves and magical items aplenty, it tells a tale about the destructive power of war, the unceasing march of evil, and the flicker of hope that still burns in the hearts of all people.

Unfortunately, a lot of shitty white guys read it as kids, and now they keep naming their companies after shit from the book, completely missing the point.

Palantir

In Middle Earth,

The Palantíri are a group of magical stones that allow for long-distance sight and communication. Notably, they cannot "lie" or show anything that isn't there, but they can be used to pick-and-choose what you see, allowing for false narratives and systems of control.

... In our world,

Founded by a group of men including noted vampire Peter Thiel, Palantir builds "world-class software for data analytics and data-driven decision making". That's a fancy way of saying they ingest big chunks of data, and sell conclusions to the highest, usually racist bidder. Notable past projects include helping ICE deport immigrants and Minority Report-style "predictive policing" in New Orleans.

Ring

In Middle Earth,

While it's not explicitly named for The One Ring To Rule Them All, the parallels to a product that let you see your property from anywhere in the world (and turn people into the worst versions of themselves) are difficult to ignore.

... In our world,

Ring is mostly known for being a doorbell with a camera attached, used to answer the door while you're away from home, take "humorous" videos of delivery people, or catch thieves in the act. They sell other related products now, like security lights, alarm packs, and your data to the police.

Anduril

In Middle Earth,

Known as "The Flame of the West", Andúril was forged by the elves of Rivendell (immigrants with boats!) from the shards of Narsil ("The Blade that was Broken"), and given to Aragorn to prove that he was the heir to throne of Gondor.

... In our world,

Palmer Luckey's (yes, that guy) AI-focused company Anduril is trying to become the real-world Stark Industries by bringing autonomous operating systems to government defense contracts. This includes autonomous attack drones, submarines, sentry towers, and virtual border walls. As if that wasn't enough, noted asshat Jake Paul is one of their newest investors.